![]() The viral Selkie puff dress even brought Angel Njoku her own TikTok popularity when the video of her wearing it was met with a warm reception of over 100,000 views and 40,000 likes, thus eradicating her insecurities regarding being a plus-sized girl in such a capacious gown. Kendall Rayburn applauds this campaigning of body positivity as well, and the garments themselves provide comfort to her amidst her mental and physical health struggles. A proud owner of twelve Selkie dresses, fashion blogger April Tillman lauds the brand for rejecting the fashion industry’s fatphobia and being an exemplar in inclusive sizing, engendering hope that other high-end labels will follow suit. Selkie’s influence on the social media platform that originally skyrocketed it to fame is still felt by the numerous content creators who became inspired to embrace their true femininity. Selkie’s emergence as a high-fashion label shattering restrictive beauty norms is its own values of self-acceptance and taking control of one’s destiny against formidable odds in action, undoubtedly heralding the brand’s revolutionary impact on the industry as a whole. Skin color is no barrier to this glamorous fantasy, either, as demonstrated by the racial diversity among the models flaunting these majestic garments. The creation of Selkie led Gordon to an epiphany, which she described as such: “And I thought, there have to be so many women out there who want to find themselves, or are looking for themselves again, and maybe this company can be a representation of my age group, who are looking for joy later on.” Selkie invites young maidens of all body types to live out their fairytale dreams through a repertoire boasting an impressive size range of XXS to 5X. She has long since risen above such disheartenment by starting anew with a brand most reflective of her true soul, thus creating her fairytale ending.īeyond Gordon’s own tale of resilience, the virtue of achieving personal happiness through self-determination is intrinsic to the brand’s uplifting feminist essence. Gordon relates the selkie’s tale of triumph to her own perseverance in the face of crushing defeat, particularly the demise of her previous brand Wildfox. Rather than surrender to her captor, she frees herself from enslavement by recovering her seal skin and returning to her deep blue home. ![]() According to the legend told to her since childhood, the selkie is an ocean dweller who is cursed to marry any man who steals the seal skin in which she sleeps. The brand’s namesake is an undersea heroine of Celtic and Scandinavian folklore, whose story of overcoming adversity has been an endless well of inspiration for founder Kimberley Gordon. ![]() By deriving cottagecore’s fantastical elements and embellishing them with such regalia as crowns and ballgowns, as well as providing a vast selection of sizes, Selkie is ushering in a new, inclusive era of fairytale princesses. The girlhood fantasy of owning a royal wardrobe spans generations, but Selkie has been a major pioneer in bringing such magic to life with their fanciful, imaginative designs. ![]() Selkie has embodied the princesscore aesthetic since its very creation, spearheading the subculture’s explosive popularity with an iconic puff dress that became an instant TikTok sensation. In homage to underrated fantasy classic The Last Unicorn, beauties of various sizes and complexions crowned with silver unicorn horns graced the runway in ruffled gowns, minidresses, and skirts evocative of fairytale royalty. Selkie enchanted New York Fashion Week for a second year with its 2023 spring/summer showcase, an exquisite parade of diverse feminine bodies draped in pastel-colored satin finery. ![]()
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